This is your chance to show locals and visitors your PRIDE...

  • Pride in your business

  • Pride in your home of Jasper

  • Pride in your support for the local and visiting LGBTQ+ communities

How it works

Decorate your business using Pride Rainbow colors, flags, décor or anything fun and colorful you like! Or if you prefer there are two themes to work with too:

Proud & Free:  Pride365. Every day of Every year, Jasper celebrates being Proud & Free.  It’s a feeling. An atmosphere. A shared understanding that everyone is welcome exactly as they are.

Après Pride: This theme is a play off of an après ski. Celebrate a day of adventure in our National Park

Important Notes

Participation is free

Deadline for registration: April 15, 2021

Deadline for decorations: April 22, 2021

How you can win!

Between April 22-24, 2021 judges will mark each submission based on the following criteria:

1. Innovation

2. Philanthropy

3. Community Spirit

The three top teams and their windows will be announced on our social media on April 25, 2021.

Valuable prizing will be awarded towards a 2022 sponsorship as follows: 

  • 1st Place: Complimentary upgrade of your sponsorship level to a maximum of “Grizzly Bear”
  • 2nd Place: $250 towards your sponsorship level
  • 3rd Place: $100 towards your sponsorship level

Get Inspired

Experience Pride
in Jasper

There's an energy at Jasper Pride that you won't feel anywhere else. Being surrounded by natural beauty in a town that openly and proudly supports the LGBTQ+ community year round... you can't help but feel like you're apart of something special.

Getting Here

Photo credit: @lizballmaier

Getting to the Festival can be easy and fun! We're here to help with directions and other resources to make your travel time as effortless and worry free as possible.

Learn more

Pride Merch

Show your love and support for Pride by sporting official Proud & Free–Jasper Pride merchandise.  Each year we design custom artwork for the festival. Sign up for our newsletter to be one of the first to see this year's lineup.

Jasper Pride House

Welcome to Pride House. Hang out and enjoy complimentary coffee & snacks or chat with our board members and volunteers. At Pride House you can purchase your event tickets, make dinner reservations, and buy official Pride merchandise.

Learn more


Stay up to date on all things Jasper Pride

© 2022 Jasper Pride